Celebrated with the same unfaded elation & excitement, Indians immerse deeply every year to celebrate the traditional Rakhi or Raksha Bandhan festival in a grand manner. The festival is auspicious in the sense it falls on the bright full moon day of Shravana or Savana, considered as a sacred fifth month of the year in Hindu Calendar. The English Calendar's months of July-August, when the festival takes place, actually corresponds to this Hindu month.

Falling this year on the 16th day of the August month, 2008, people all across India and the world are gearing up for celebrating this festival – A festival of love and bonding.

Hindus' Sacred Day
Raksha Bandhan is also known as Rakhi Purnima because it's celebrated on Purnima or the full moon day, an auspicious day for the Hindus. Though, Rakhi Purnima is gloriously celebrated in varied manners simply because of the great Indian regional variations. Thus, the name varies and is also referred to as “Shravani Poornima” in some region or “Naarli Poornima” in others.

Bond of Love - Rakhi Celebrations
Since ages, the auspicious festival of Rakhi is celebrated with zeal epitomizing the eternal love & mutual bond among brothers and sisters. The festival is celebrated with gaiety, gifts & glory, where a sister wishes universal happiness to her brother who in turn vows to safeguard her from all the hardships of life. A beautiful reason for a family get together, Rakhi strengthens the family bond . Entire family participates in the beautiful ceremony carried out in a harmonious atmosphere.